[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"project-trackingexperte-web-analyst-mit-seo-know-how":3,"similar-trackingexperte-web-analyst-mit-seo-know-how":35},{"id":4,"slug":5,"title":6,"skills":7,"budget":18,"duration":19,"location":20,"onsitePercent":21,"contractType":22,"foundAt":23,"category":24,"description":28,"rawText":29,"webTitle":30,"webText":31,"language":32,"projectId":33,"sourceUrl":34},12356,"trackingexperte-web-analyst-mit-seo-know-how","Trackingexperte (Web-Analyst mit SEO Know-How)",[8,9,10,11,12,13,14,15,16,17],"Tracking-Strategie","eTracker","Salesforce","SEO","Web Analytics","JIRA","MS Teams","SPIRA","Conversion Tracking","User Experience Analysis","VB","6 Monate (25% Auslastung), Start 01.07.2026","Köln",null,"contracting","2026-06-11T08:30:17+00:00",{"id":25,"slug":26,"label":27},4,"data_analytics","Data & Analytics","Gesucht wird ein Trackingexperte für einen Energieversorgungskunden zur Konzeption und Umsetzung einer Tracking-Strategie im Salesforce-Onlinekanal. Aufgaben umfassen KPI-Definition, Tracking-Flow-Konzeption, Pixel-Umsetzung, Dashboard-Gestaltung und SEO-Optimierung.","Wir sind aktuell auf der Suche nach einem Trackingexperte (Web-Analyst mit SEO Know-How) für einen unserer Kunden in der Energieversorgung.\n\nZu Ihren Aufgaben gehören:\n\n+ Festlegung von übergeordneten Zielen und KPIs für den Online-Kanal\n\n+ Fachlich-technische Konzeption des Tracking-Flows im Salesforce-Onlinekanal \n\nzur fortlaufenden Messung von Conversion, User Experience sowie \n\nMarketingkampagnen \n\n+ Umsetzung der Trackingpixel sowie relevanten Tracking-Events zwischen \n\nSalesforce & eTracker \n\n+ Gestaltung von eTracker-Dashboards zur Analyse von Traffic und Conversion \n\nRates \n\n+ Ableitung von datenbasierten Optimierungspotenzialen und \n\nHandlungsempfehlungen für die relevanten Product Owner \n\n+ Aufbau eines durchgängigen User Flows von der Website zum Online-Kanal – \n\nunter Berücksichtigung eines technischen Parallelbetriebs verschiedener \n\nKomponenten \n\n+ Durchführung von umfassenden Recherchen zu relevanten Keywords \n\n+ Abstimmung von Routing-Logiken zur Generierung von relevanten Leads auf dem \n\nSalesforce Online-Kanal\n\n Anforderungen: \n MUST-HAVE:\n\n+ Langjährige Erfahrung beim Aufbau einer Tracking-Strategie \n\n+ Vertiefende Kenntnisse in der Nutzung von eTracker \n\n+ Kenntnisse in der Kombination von Salesforce mit Tracking & SEO wünschenswert \n\n+ Kenntnisse relevanter Projekt-Tools (u.a. JIRA, MS Teams, SPIRA) \n\n+ Analytische Kompetenz und strukturierte, selbstständige Arbeitsweise\n\n Zusätzliche Informationen: \n Konnten wir Ihr Interesse wecken? Dann freuen wir uns auf die Zusendung Ihres aussagekräftigen Expertenprofils unter Angabe Ihrer Stundensatzvorstellung. \n\n Projekt-Nr.: \n106439\n\nStellentyp: \nfreiberuflich\n\nEinsatzort: \nD5, Köln\n\nStart: \n01.07.2026\n\nDauer: \n6 Monate (25% Auslastung)","Web-Analyst \u002F Tracking-Experte (m\u002Fw\u002Fd)","Für ein Projekt im Energieversorgungssektor suchen wir einen erfahrenen Web-Analysten und Tracking-Experten (freiberuflich, 6 Monate, 25% Auslastung).\n\nIhre Aufgaben:\nSie konzipieren und implementieren eine umfassende Tracking-Strategie für den Online-Kanal. Dazu gehört die Festlegung übergeordneter Ziele und KPIs sowie die fachlich-technische Konzeption des Tracking-Flows. Sie setzen Tracking-Pixel und relevante Tracking-Events zwischen den Systemen um und gestalten Dashboards zur Analyse von Traffic und Conversion Rates.\n\nWeiterhin führen Sie Keyword-Recherchen durch, leiten datenbasierte Optimierungspotenziale ab und geben Handlungsempfehlungen an die relevanten Stakeholder. Sie bauen einen durchgängigen User Flow von der Website zum Online-Kanal auf und stimmen Routing-Logiken zur Lead-Generierung ab. Dabei berücksichtigen Sie technische Anforderungen und Parallelbetriebs-Szenarien.\n\nIhre Qualifikationen:\n- Langjährige Erfahrung beim Aufbau von Tracking-Strategien\n- Vertiefte Kenntnisse in eTracker\n- Kenntnisse in der Kombination von Salesforce mit Tracking und SEO\n- Erfahrung mit Projekt-Management-Tools (JIRA, MS Teams, SPIRA)\n- Analytische Kompetenz und strukturierte, selbstständige Arbeitsweise\n\nDer Einsatzort ist in Deutschland. Bitte senden Sie Ihr aussagekräftiges Profil mit Ihrer Stundensatzvorstellung ein.","de","106439","https:\u002F\u002Fwww.solcom.de\u002Fde\u002Fprojektportal\u002Fprojektangebote\u002Ftrackingexperte-web-analyst-mit-seo-know-how-m-w-d-106439?utm_source=RSS&utm_medium=RSS&utm_campaign=RSS-Feed",{"items":36},[37,58,84,104,130,145,161,168,192,206,233,247,260,269,291],{"id":38,"slug":39,"title":40,"skills":41,"budget":21,"duration":53,"location":54,"onsitePercent":55,"contractType":22,"foundAt":56,"category":57},12358,"junior-business-analyst-data-analytics-jql-gitlab-jira-prozesse-mwd","Junior Business Analyst – Data Analytics, JQL, GitLab, Jira-Prozesse (m\u002Fw\u002Fd)",[42,43,44,45,46,47,48,49,50,51,52],"Jira-Administration","Jira-Workflows","JQL","GitLab","Data Analytics","ServiceNow","Requirements Engineering","Microsoft PowerApp","PMO","Prozessoptimierung","Deutsch C2","01.07.2026 - 31.12.2026 (56 Tage Teilzeit, davon 4 Tage Onsite)","Frankfurt am Main",7,"2026-06-11T08:35:29+00:00",{"id":25,"slug":26,"label":27},{"id":59,"slug":60,"title":61,"skills":62,"budget":78,"duration":79,"location":80,"onsitePercent":81,"contractType":22,"foundAt":82,"category":83},12323,"business-consultant-data-governance-data-excellence-asap","Business Consultant - Data Governance & Data Excellence - ASAP",[63,64,65,66,67,68,69,70,71,72,73,74,75,76,77],"Data Governance","Data Quality","Master Data Management (MDM)","Workshop Facilitation","Business Process Management (BPM)","Data Integration","Enterprise Data Architectures","Change Management","Organisational Transformation","Blueprint Design","Governance Models","Target Operating Models","Informatica","Collibra","Microsoft Purview","Negotiable","6+ months","Germany",0,"2026-06-11T07:30:43+00:00",{"id":25,"slug":26,"label":27},{"id":85,"slug":86,"title":87,"skills":88,"budget":21,"duration":99,"location":100,"onsitePercent":101,"contractType":22,"foundAt":102,"category":103},12216,"entwicklung-von-power-bi-im-microsoft-fabric-umfeld","Entwicklung von Power BI im Microsoft Fabric Umfeld",[89,90,91,92,93,94,95,96,97,98],"Power BI","Microsoft Fabric","DAX","Datenmodellierung","SQL","Microsoft Azure","Data Engineering","Enterprise Reporting","Dataflows","Pipelines","01.07.2026","Frankfurt",50,"2026-06-10T15:26:29+00:00",{"id":25,"slug":26,"label":27},{"id":105,"slug":106,"title":107,"skills":108,"budget":21,"duration":126,"location":127,"onsitePercent":101,"contractType":22,"foundAt":128,"category":129},12193,"it-data-quality-bi-governance-manager-mwd","IT - Data Quality & BI Governance Manager (m\u002Fw\u002Fd)",[63,109,110,111,112,113,114,115,116,92,117,118,89,119,120,93,121,122,123,124,125],"Data Catalog","Data Quality Management","Snowflake","Atlan","dbt","Azure Data Factory","Datenbankarchitektur","Datenintegration","QlikSense","Tableau","Python","R","Oracle","SQL Server","MySQL","DSGVO","Projektmanagement","sofort","Düsseldorf","2026-06-10T14:28:44+00:00",{"id":25,"slug":26,"label":27},{"id":131,"slug":132,"title":133,"skills":134,"budget":21,"duration":140,"location":54,"onsitePercent":141,"contractType":142,"foundAt":143,"category":144},12000,"senior-data-analyst-ms-fabric-power-bi-python-mwd-95-remote","Senior Data Analyst (MS Fabric, Power BI, Python) (m\u002Fw\u002Fd) 95% remote",[90,89,119,93,135,136,98,137,125,138,139],"Lakehouse","Dataflows Gen2","Notebooks","Data Science","AI\u002FML-Funktionalitäten","22.06.2026 – 31.12.2026",5,"permanent","2026-06-10T07:35:58+00:00",{"id":25,"slug":26,"label":27},{"id":146,"slug":147,"title":148,"skills":149,"budget":21,"duration":156,"location":157,"onsitePercent":158,"contractType":22,"foundAt":159,"category":160},11975,"analytics-workspace-frontend-experte-mwd-guv-remote-und-gr-muenchen-9-monate-asap","Analytics Workspace Frontend Experte (m\u002Fw\u002Fd) - GuV - remote und GR München – 9 Monate - ASAP",[150,151,152,153,154,155],"Planning Analytics Workspace","MDX","Multidimensionale Datenstrukturen","Excel","PAfE","Cubeviews","9 Monate, Start 15.01.2026","München",25,"2026-06-10T02:06:12+00:00",{"id":25,"slug":26,"label":27},{"id":162,"slug":163,"title":164,"skills":165,"budget":21,"duration":21,"location":21,"onsitePercent":21,"contractType":22,"foundAt":166,"category":167},11943,"power-bi-data-analytics-experte-wmd","Power BI \u002F Data & Analytics Experte (w\u002Fm\u002Fd)",[89,46],"2026-06-09T15:35:10+00:00",{"id":25,"slug":26,"label":27},{"id":169,"slug":170,"title":171,"skills":172,"budget":21,"duration":188,"location":189,"onsitePercent":81,"contractType":22,"foundAt":190,"category":191},11925,"senior-data-engineer-pythondatabricks-mfd","Senior Data Engineer (Python\u002FDatabricks) (m\u002Ff\u002Fd)",[119,173,174,175,176,177,178,179,180,181,182,183,184,185,186,187],"Databricks","Spark","Data Lake","Git","Version Control","CI\u002FCD","Apache Spark","Airflow","Kafka","Azure Data Engineering","C#",".NET","Blazor","Clean Architecture","Data Meshing","6 months","Berlin","2026-06-09T15:10:28+00:00",{"id":25,"slug":26,"label":27},{"id":193,"slug":194,"title":195,"skills":196,"budget":21,"duration":203,"location":21,"onsitePercent":81,"contractType":22,"foundAt":204,"category":205},11881,"logistics-systems-expert-data-analytics-reporting","Logistics Systems Expert - Data Analytics & Reporting",[153,89,197,93,46,198,199,200,201,202],"Power Platform","Reporting","KPI-Frameworks","Dashboard-Entwicklung","Deutsch","Englisch","asap bis 31.12.2026","2026-06-09T13:30:15+00:00",{"id":25,"slug":26,"label":27},{"id":207,"slug":208,"title":209,"skills":210,"budget":78,"duration":229,"location":230,"onsitePercent":81,"contractType":22,"foundAt":231,"category":232},11866,"informatica-pim-technical-specialist","Informatica PIM Technical Specialist",[211,212,213,214,215,216,217,218,219,220,93,221,222,223,224,225,226,227,228],"Informatica PIM","Data extraction","Data migration","Data transformation","Integration technologies","APIs","Data pipelines","Data modelling","Data quality","Data governance","ETL processes","System implementation","Data mapping","SIT testing","UAT testing","Retail experience","English","French","3 months rolling contract with scope for extension","France","2026-06-09T13:05:39+00:00",{"id":25,"slug":26,"label":27},{"id":234,"slug":235,"title":236,"skills":237,"budget":21,"duration":244,"location":230,"onsitePercent":81,"contractType":22,"foundAt":245,"category":246},11852,"consultant-technique-informatica","Consultant technique Informatica",[238,212,213,214,93,221,217,239,240,241,218,219,220,216,242,243,227,228],"Informatica PIM 360","XML","XSLT","Java","SAP","Akeneo","3 months","2026-06-09T13:00:52+00:00",{"id":25,"slug":26,"label":27},{"id":248,"slug":249,"title":250,"skills":251,"budget":21,"duration":21,"location":21,"onsitePercent":81,"contractType":22,"foundAt":258,"category":259},11835,"data-product-engineer-microsoft-fabric-onelake-security-mwd","Data Product Engineer – Microsoft Fabric & OneLake Security (m\u002Fw\u002Fd)",[90,252,119,93,95,253,254,255,256,257,201,202],"OneLake Security","ETL\u002FELT","Lakehouse-Konzepte","Azure Synapse","Software Testing","Datenarchitektur","2026-06-09T12:06:38+00:00",{"id":25,"slug":26,"label":27},{"id":261,"slug":262,"title":263,"skills":264,"budget":21,"duration":266,"location":21,"onsitePercent":81,"contractType":22,"foundAt":267,"category":268},11816,"data-product-engineer-onelake-security","Data Product Engineer - OneLake Security",[90,119,252,93,95,256,265],"Software Projects","1,5 Monate, 20 Std\u002FWoche, Start 13.07.2026","2026-06-09T11:30:17+00:00",{"id":25,"slug":26,"label":27},{"id":270,"slug":271,"title":272,"skills":273,"budget":21,"duration":21,"location":288,"onsitePercent":101,"contractType":22,"foundAt":289,"category":290},11785,"senior-data-engineer-amsterdam","Senior Data Engineer – Amsterdam",[274,90,275,114,276,277,119,93,253,174,278,279,280,281,282,89,283,284,178,285,286,287],"Azure Data Services","Azure Synapse Analytics","Azure Databricks","Azure Stream Analytics","Hadoop","Data Warehousing","DevOps","Azure Purview","Azure OpenAI","Infrastructure as Code","Azure DevOps","Cloud Security","GDPR","HIPAA","Amsterdam","2026-06-09T09:52:21+00:00",{"id":25,"slug":26,"label":27},{"id":292,"slug":293,"title":294,"skills":295,"budget":21,"duration":21,"location":21,"onsitePercent":21,"contractType":22,"foundAt":304,"category":305},11702,"data-engineer-fmd","Data Engineer (f\u002Fm\u002Fd)",[92,116,296,173,297,298,119,299,114,300,301,302,303,202],"Azure","PySpark","Delta Lake","Data Warehouse","Unity Catalog","Spark SQL","Datenvalidierung","BI","2026-06-09T07:25:09+00:00",{"id":25,"slug":26,"label":27}]