[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"project-it-beratung-im-bereich-marketing-automation-crm-systeme":3,"similar-it-beratung-im-bereich-marketing-automation-crm-systeme":32},{"id":4,"slug":5,"title":6,"skills":7,"budget":18,"duration":18,"location":19,"onsitePercent":20,"contractType":21,"foundAt":22,"category":23,"description":27,"rawText":28,"language":29,"projectId":30,"sourceUrl":31},3469,"it-beratung-im-bereich-marketing-automation-crm-systeme","IT-Beratung im Bereich Marketing Automation & CRM-Systeme",[8,9,10,11,12,13,14,15,16,17],"Marketing Automation","CRM","Salesforce Marketing Cloud","Customer Journey","Datenmanagement","A\u002FB-Testing","Reporting","B2C Marketing","MarTech","e.pilot",null,"Köln",50,"contracting","2026-05-18T15:25:41+00:00",{"id":24,"slug":25,"label":26},8,"it_consulting","Projektmanagement & Beratung","Analyse und Konzeption von Marketing-Automation- und CRM-Systemen mit Fokus auf Salesforce Marketing Cloud. Entwicklung automatisierter Marketingkampagnen und Zielgruppenstrategien im B2C-Umfeld. Aufbau von Performance-Management-Frameworks und Beratung interdisziplinärer Teams.","IT-Beratung im Bereich Marketing Automation & CRM-Systeme\nProjektnummer: FE56-98628-K-CO\nStandort: Köln, Nordrhein-Westfalen\nArbeitsweise: Hybrid\nLaufzeit: Keine Angabe\nStartdatum: ab sofort\n\nProjektaufgaben:\n- Analyse, Strukturierung und Dokumentation von fachlichen Anforderungen an Marketing-Automation- und CRM-Systeme\n\n- Konzeption und Weiterentwicklung automatisierter Marketingkampagnen entlang der Customer Journey (inkl. Aktivierungsstrecken im B2C-Umfeld)\n\n- Entwicklung und Umsetzung von Zielgruppenstrategien sowie Segmentierungslogiken zur personalisierten Kundenansprache\n\n- Steuerung und Begleitung der technischen Implementierung von Schnittstellen- bzw. Brückenlösungen sowie der Salesforce Marketing Cloud (Next)\n\n- Aufbau und Weiterentwicklung eines Performance-Management-Frameworks inklusive KPI-Definition, Reporting-Dashboards und strukturierter Testkonzepte z. B. A\u002FB-Tests\n\n- Erstellung fachlicher Konzepte, Use Cases sowie detaillierter Prozessdokumentationen für zukünftige Betriebs- und Organisationsmodelle\n\n- Beratung der interdisziplinären Teams aus Marketing, IT und externen Dienstleistern\n\nProjektanforderungen:\n- Mehrjährige Erfahrung in der Analyse, Implementierung und operativen Anwendung von Marketing-Automation-Lösungen im Umfeld B2C\n\n- Nachweisbare Expertise in MarTech-Transformationsprojekten, insbesondere in der Entwicklung von Zielbildern und strategischen Roadmaps\n\n- Fundiertes Wissen in Salesforce Marketing Cloud, e.pilot sowie weiteren CRM- und Mailing-Systemen\n\n- Solides Verständnis von Datenmanagement, Tracking-Setups, A\u002FB-Testing-Methoden und Reporting-Strukturen\n\n- Analytische und konzeptionelle Stärke sowie eine strukturierte und lösungsorientierte Arbeitsweise\n\n- Verhandlungssichere Deutschkenntnisse in Wort und Schrift\n\nSkills: Analyse, Arbeitsweise, Beratung, CRM, Cloud, Customer Journey, Dashboards, Datenmanagement, Dokumentation, Entwicklung, IT, Implementierung, Management, Marketing, Reporting, Salesforce, Steuerung, Testing, Tracking, Umsetzung\n\nAnsprechpartner:\nSandra Kreutzer\nRegional Team-Manager Recruiting\nFERCHAU Contract GmbH, Niederlassung Köln CONTRACT\nAm Coloneum 6\n50829 Köln\n+49 221 272649-63\neic-contract@ferchau.com","de","FE56-98628-K-CO","https:\u002F\u002Ftouch.ferchau.com\u002Fde\u002Fde\u002Fprojekt\u002F505651",{"items":33},[34,55,75,95,119],{"id":35,"slug":36,"title":37,"skills":38,"budget":49,"duration":18,"location":50,"onsitePercent":51,"contractType":52,"foundAt":53,"category":54},4917,"servicenow-developer-itsm-csm-mwd","ServiceNow Developer - ITSM \u002F CSM (m\u002Fw\u002Fd)",[39,40,41,42,43,44,45,46,47,48],"ServiceNow","ITSM","CSM","JavaScript","Java","ITIL","REST","Flow Designer","SCRUM","Kanban","65000-95000 EUR pro Jahr","Neckarsulm",100,"temp_work","2026-05-20T21:15:50+00:00",{"id":24,"slug":25,"label":26},{"id":56,"slug":57,"title":58,"skills":59,"budget":69,"duration":70,"location":71,"onsitePercent":72,"contractType":21,"foundAt":73,"category":74},4912,"sharepoint-designer-admin","SharePoint Designer \u002F Admin",[60,61,62,63,64,65,66,67,68],"SharePoint Online","SharePoint Administration","Document Libraries","Permissions","Workflows","Power Automate","Microsoft 365","Metadata","Content Types","300-350 GBP\u002FTag","13-15 Tage","London",20,"2026-05-20T17:31:23+00:00",{"id":24,"slug":25,"label":26},{"id":76,"slug":77,"title":78,"skills":79,"budget":18,"duration":90,"location":91,"onsitePercent":92,"contractType":21,"foundAt":93,"category":94},4892,"modernisierung-und-abloesung-bestandssystem-krankenversicherung","Modernisierung und Ablösung Bestandssystem Krankenversicherung",[80,81,82,83,84,85,86,87,88,89],"Prozessanalyse","Fachkonzeption","Anforderungsmanagement","BPMN","Digitalisierung","Automatisierung","Business Analyst","Krankenversicherung","Testkonzeption","Qualitätssicherung","6 Monate","Stuttgart",0,"2026-05-20T15:25:34+00:00",{"id":24,"slug":25,"label":26},{"id":96,"slug":97,"title":98,"skills":99,"budget":18,"duration":114,"location":115,"onsitePercent":116,"contractType":52,"foundAt":117,"category":118},4861,"consultant-mwd-produktmanagement-telekommunikation","Consultant (m\u002Fw\u002Fd) Produktmanagement Telekommunikation",[100,101,102,103,104,105,106,107,108,109,110,111,112,113],"Produktmanagement","Telekommunikation","FTTH\u002FXGS-PON","VoIP","SIP-Trunking","MPLS","Ethernet","SD-WAN","Cybersecurity","5G","BWL","Elektrotechnik","Marktanalyse","Business Cases","bis zu 12 Monate","Düsseldorf",40,"2026-05-20T14:06:09+00:00",{"id":24,"slug":25,"label":26},{"id":120,"slug":121,"title":122,"skills":123,"budget":18,"duration":133,"location":134,"onsitePercent":135,"contractType":52,"foundAt":136,"category":137},4859,"lead-migration-project-manager-enterprise-it","Lead Migration Project Manager (Enterprise IT)",[124,125,126,127,128,129,130,131,132],"Enterprise-IT-Migrationsprojekte","Rechenzentrumsmigrationen","Hybrid- und Enterprise-Infrastrukturen","Projektmanagement","DevOps","Risikomanagement","Stakeholder-Management","Deutsch C1","Englisch C1","15 Monate","Karlsruhe",80,"2026-05-20T14:06:03+00:00",{"id":24,"slug":25,"label":26}]